The effort you put into your website, or marketing in general for that matter, factors heavily into the results you will see. Gone are the days when a business owner can put up a website and leave it unattended with any hope of potential customers finding it. Business owners must take an active role by making their website useful, informative, and interesting.
The million dollar question is, “How can my site be at the top of the list in a web search?” In a nutshell, the answer is “Make it valuable.” The more visitors you have, the higher your rankings will be. How do you get more visitors? Make your site a valuable resource, get the word out, and keep it current. Consider that all of your competitors, near and far, are competing for that top spot. The winner will be the one that is most valuable to visitors.
In the words of the immortal Jerry Maguire, “Help me help you!” Web designers specialize in the design and function of a site. We promise to do our best to make it attractive and organized in a way that potential customers will find and navigate easily. We do research to learn as much as possible about a client’s business but would never claim to be experts in their fields. That would be silly. We rely heavily on clients to provide a basic outline of their vision for online presence in addition to well organized content, including text and images. We are part of your team, all striving to attract as much potential business as possible. Help us help you by providing accurate, complete content so that we can understand your business and represent it properly with your website. It is essential that you participate in the way your business is seen online.
Be yourself and people will love you. There is much to be said for bringing personal elements to a website. Potential clients are much more likely to give you a shot if they connect with you on some personal level. Personal connection is more valuable than ever in these days of cell phones and email. It’s easy to get lost in the network. Find a way to show who you are, what you value, and why your business stands above the others. You are the expert, you have inside information that your customers want – show them they will succeed with you on their side.
It is not easy. A successful website takes time and effort to maintain once it is up and running. Launching your site is only the first step. The second step is getting the word out…