Your Company ID
The identity of your business is very important. Your logo provides instant recognition of who you are and what you do. It should be simple, clean and obvious, speaking positively to your potential client the instant they see it. Your logo is only one important element of your company identity. Branding your promotional materials is important too. To really make an impact, it’s important to maintain a consistent look for all of your company’s printed materials.
CREATING YOUR COMPANY LOOK
I like clients to provide me with a description of their company and the image they want to portray to the world. Descriptive words like “warm,” “sleek,” “mountainy” (making up words is completely acceptable in my world) are very helpful to achieve an end result everyone is happy with. I provide clients with logo design options that look as good in black and white as they do in color and logos that are effective in a large range of sizes. What good is a fancy logo with drop shadows and 3-D shading that just turns into a blob when reduced to fit on small promotional materials? Or a logo created in photoshop that can’t be enlarged more than 2 inches wide without getting pixelated. It’s no good… so I don’t do it.
samples available upon request